Javeria Rameez Naqvi
Content Marketing Manager & Content Editor
Summary
Content marketing manager and editor who runs editorial operations end to end — team leadership, content calendars, briefs, editing, and quality control — built on a decade of HR leadership managing teams of 3 to 25+. Managed a three-writer content team publishing 147 posts in 15 months, built keyword-clustered content pillars tied to product lines, and supported two product launches with full content programs. Skilled in SEO content strategy, AI-search (AEO/GEO) optimization, original data-driven research, and Google Ads, with recent experience in B2B SaaS and healthcare. Open to relocation (New Jersey / Orlando, FL) and remote roles.
Experience
Founder & Content Lead — The Dental Index
- Publish and edit a daily editorial operation: 41 long-form articles, county market-intelligence whitepapers, and practice-audit case studies, all researched, written, and produced end to end.
- Designed and published an original research study across 40 US markets analyzing how ChatGPT and Perplexity recommend dental practices (793 citations analyzed).
- Built a 9-page SEO landing-page cluster targeting low-competition, high-value keywords, with audience-segment hubs for solo practices, groups, and DSOs.
- Converted research into revenue: practice audits, market-intelligence reports, and consulting engagements.
Career Break — Relocation to the United States
Content Marketing Manager — mConsent (SRS Web Solutions)
- Managed a team of 3 writers; owned the content calendar, briefs, editing, and quality control while coordinating with product, SEO, graphic design, and sales.
- Published 147 blog posts in 15 months (~10/month) across dental and optometry verticals on WordPress.
- Launched a bottom-of-funnel software-comparison series (8+ roundups) targeting commercial-intent keywords such as “dental insurance verification software.”
- Built keyword-clustered content pillars aligned to product lines: insurance verification (15 posts), patient communication (15), and treatment-plan acceptance (12).
- Produced launch content programs for two new product lines: Zaha AI virtual assistant and Insurance Concierge.
- Shipped 10 designed infographic posts, 20+ Google Web Stories, webinar content, and a gated e-book lead magnet.
- Restructured the blog taxonomy from 8–11 overlapping categories per post to 1–3 product-aligned categories, improving internal linking and topical clarity.
Google Ads Consultant — Grants Blinds (UK)
- Planned and managed Google Ads search campaigns for a premium UK home-improvement brand, owning keyword strategy, ad copy, and landing-page alignment.
- Managed approximately £4,000/month in search media spend across brand, service, and bespoke-solution campaigns.
- Reduced cost per lead by roughly 30% and grew qualified lead volume about 25% over the seven-month engagement.
Human Resources Leadership — Multinational, Public & Startup Companies
- Led HR teams ranging from 3 to 25+ people over a decade, spanning multinational, publicly listed, and startup employers.
- Owned end-to-end performance review cycles, compensation planning, and training & development programs.
Skills
- Editorial management & content calendars
- Writing, editing & quality control
- SEO content strategy & keyword clustering
- AEO / GEO (ChatGPT, Perplexity, AI Overviews)
- Team & freelancer management
- WordPress, Yoast & CMS workflows
- GA4, Google Search Console, keyword tools
- Google Ads (search) & Meta advertising
- Data research & content analytics
- Healthcare / HIPAA-aware content
Education & Certifications
- MBA — Bahria University, Pakistan
- Professional Fellowship — HR Training & Development, Compensation Management, and HR Management — Michigan State University, 2018
- Lean Six Sigma Certification
Portfolio
Complete work portfolio (280+ verifiable links — articles, research, video analysis, landing pages, and campaigns): javeria-naqvi.netlify.app/portfolio